Reed Elsevier

Content is still king in book publishing. The challenge to publishers today is to move, manage, exchange and manipulate that content in the most efficient and profitable ways. In the age of new media, publishers must be able to accept content from external sources, traffic it through all the pre-publishing phases and then be agile in the way they output it, so that it’s cost-effective but also meaningful to readers. As with any new technology, publishers should evaluate software solutions with these basic considerations in mind: Functionality: What solutions out there have the types of capabilities your company needs? Once the field has

Offshoring has taken on new meaning in recent years. The Web, electronic file transfer, advancements in foreign technology and faster, better ways to communicate globally have all stirred the waters of opportunity for tapping the American marketplace from overseas. A global marketplace has swelled beyond what many expected. For some, this means greater opportunity, savings and growth. For others, it means the promise of more jobless Americans, more abandoned factories, more unfair labor competition. For many book publishers, specifically, it means more options for manufacturing books cost-effectively. It means new options for digital content creation, design and editorial. It means increased profitability, growth