Scholastic Inc.

App Watch
January 1, 2012

New apps from Scholastic Media, Irwin Law and Springer.

World Book Night is an ambitious campaign to give away a million free books across America all on one day — April 23, 2012 — by enlisting 50,000 volunteer book lovers to help promote reading by going into their communities and distributing free copies of a book they especially enjoy. World Book Night was successfully launched in the UK earlier this year, and now the U.S. is joining the effort, which is supported by American publishers, bookstores and libraries nationwide.

Scholastic profit up 11% on education tech sales
December 15, 2011

Scholastic Corp.'s top-line results have been choppy in recent quarters, as revenue from educational publishing declined. The company has been spending heavily to invest in new technology such as e-books. To fund its digital growth, the company said this year it plans to reduce other costs and declared a voluntary retirement program. Chief Executive Richard Robinson said Thursday that the company is on track with its cost-cutting goals. For the quarter ended Nov. 30, Scholastic reported a profit of $82.8 million, or $2.60 a share, up from $74.9 million, or $2.14 a share, a

Scholastic Media Announces Two-Part Holiday Episode of WordGirl
November 22, 2011

Scholastic Media, a division of global children's publishing giant Scholastic Inc., has announced a two-part holiday episode of its Emmy Award-winning PBS KIDS GO! series WordGirl, "A World Without WordGirl." The episode will play off of the Jimmy Stewart classic It's a Wonderful Life.

FutureMark Rolled Out North America's First High-Recycled Coated Paper for Books on America Recycles Day
November 17, 2011

On America Recycles Day, FutureMark Paper Company rolled out the first high-recycled premium coated paper produced in North America especially for textbooks, cookbooks, children’s books and other picture books requiring premium print fidelity. Scholastic, an innovative children’s publishing, education and media company, is among the environmentally progressive companies using Future Book paper

Apps With Sass
November 1, 2011

Want some sass with that app? You should, if you want to get noticed in the increasingly crowded app marketplace, where your app needs to be clever, engaging and useful to pique a potential user's interest. Book Business toiled away in the app mines and unearthed these gems in which publishers do creative, fun or powerful things with book apps to really hook audiences.

16 Tips for Selling Your Books to Businesses
November 1, 2011

Business buyers are professional people trying to make rational decisions for the good of their companies. The decision process can be lengthy since they have to justify the large expenditure. But if all goes as planned, you've not only sold a large quantity of books on a non-returnable basis, you have also set the stage for recurring revenue as they place blanket orders or buy other titles that you offer.

11 Best Business Decisions of 2011
November 1, 2011

In a time of significant flux in the industry, publishing executives are faced with more pressure than ever to examine their businesses and make decisions that will lead them to a profitable future. Book Business checked in with the leaders of publishing companies of various sizes and scopes—from Scholastic to Springer to Merriam-Webster to Triple Crown—to find out what their best business decisions of the year have been.