Scholastic Inc.

A recent story from satirical news source The Onion (www.TheOnion.com), entitled “Area Eccentric Reads Entire Book,” read: Sitting in a quiet, downtown diner, local hospital administrator Philip Meyer looks as normal and well-adjusted as can be. Yet, there’s more to this 27-year-old than first meets the eye: Meyer has recently finished reading a book. Yes, the whole thing. “It was great,” said the peculiar Indiana native, who, despite owning a television set and having an active social life, read every single page of “To Kill a Mockingbird” by Harper Lee. … Meyer, who never once jumped ahead to see what would happen

According to one of the better-known accounts in the compendium of humankind’s greatest achievements, it was in the year 105 that a Chinese man named Ts’ai Lun invented paper, mashing up wood from a mulberry tree with fiber from bamboo. Thus was born a technology that would literally change the world, making possible artistic, scientific and religious revolutions, democratizing literacy and learning, and ushering humanity into the modern age. In recent times, paper production has played a role in changing the world in other ways. The book industry alone required 3 million to 4 million tons of paper over just the last three years,

Jon Scieszka is on a mission—a mission to get more kids reading. In January, Scieszka, a veteran author of several best-selling children’s titles, including “The Stinky Cheese Man” and “The True Story of the Three Little Pigs,” was named the first National Ambassador for Young People’s Literature by Librarian of Congress James H. Billington. Committed to a two-year term in his new role, Scieszka will travel the country and speak as an advocate of youth readership. The Library of Congress’ Center for the Book, the Children’s Book Council (CBC) and the CBC Foundation created the new Ambassador position. The initiative is financially supported by

New York, NY, January 9, 2008 – Scholastic, the global children’s publishing, education and media company, today announced that the company is further strengthening its sustainable paper procurement practices by setting industry-leading goals to increase the percentage of Forest Stewardship Council (FSC)-certified paper and post-consumer waste (pcw) recycled paper it purchases. In consultation with the Rainforest Alliance, the Green Press Initiative and other environmental organizations, the company has set a five-year goal to increase its publication paper purchase of FSC-certified paper to 30 percent and its use of recycled paper to 25 percent, of which 75 percent will be post-consumer waste. The

Librarian of Congress James H. Billington has appointed children’s book author Jon Scieszka as the first National Ambassador for Young People’s Literature. The appointment was announced yesterday at the Mulberry Branch of the New York Public Library. The National Ambassador for Young People’s Literature initiative was created by the Center for the Book in the Library of Congress, the Children’s Book Council (CBC) and the CBC Foundation, and is financially supported by a variety of sponsors, including publishers Scholastic Inc., Macmillan, Candlewick Press, HarperCollins, Random House, Penguin and others. The new ambassador position, according to the organizations, is intended to raise national awareness of

Thoughts of major publishing houses such as Random House, Scholastic and Simon & Schuster are often accompanied by thoughts of high competition and rivalry; camaraderie, on the other hand, is not usually top of mind. However, today there is a challenge facing the industry that has united these and many other publishers into a unified front. That challenge: climate change, and the book publishing industry’s impact on it. The industry’s interest in facilitating change is growing. No doubt about it. Nearly 160 publishers have signed on to the industry’s “Treatise on Responsible Paper Use.” More small and mid-size publishers are joining the likes

Scholastic Inc. announced the launch of “The 39 Clues,” a multiplatform adventure series for children ages 8 to 12 that will combine reading with online gaming and collecting. The series will include 10 books to be released over 24 months, 350 collectible cards, and an interactive Web site, www.The39Clues.com. The first book in the series, “The Maze of Bones” by Rick Riordan, will be released in September 2008. Subsequent titles in the series will be penned by different authors, including Gordon Korman, Peter Lerangis and Jude Watson. An official “The 39 Clues” game will begin Sept. 9, 2008. Kids can participate

1. Make “green” publishing company policy. That may sound daunting, but it can be done. Tyson Miller, director of the nonprofit Green Press Initiative (GPI), which helps publishers make informed environmental choices, suggests publishers make a commitment that demonstrates to printers, suppliers and mills that the market is shifting, and they will need to invest in developing new papers to meet the growing need. “Publisher commitments have been instrumental in the development of 24 new environmental sheets in North America within the last four years. The policy or commitment also serves to reinforce environmental responsibility as a priority in addition to creating cohesion within

The rise of niche marketing in the book world has led to a new appreciation of the power of audiences to drive interest in featured authors, titles and subject areas. Publishers are discovering a variety of ways to create communities, whether by building on time-tested marketing strategies or crafting innovative online features to encourage participation and create buzz. This feature shares tips from several experts on developing audience-building strategies that work. TIPS FROM ... Linda Leonard, Director, New Media, Random House Children’s Books Random House Children’s Books recently relaunched Teens@Random (www.RandomHouse.com/Teens), a Web site for fans of young-adult literature that makes extensive use of

1. Random House Inc. 2. Business 21 Publishing LLC 3. Rodale Inc. 4. Meredith Corp. 5. State University of New York Press 6. Consumers Union 7. Oxford University Press USA 8. BowTie Inc./BowTie Press 9. Pearson/Pearson Education 10. Columbia University Press 11. Lerner Publishing Group 12. Prestwick House Inc. 13. The University of Chicago Press 14. John Wiley & Sons Inc. 15. The Jewish Publication Society 16. Reed Business Information 17. Scholastic