Scholastic Inc.

Scholastic partners with RSPCA for publishing programme
August 6, 2012

Scholastic has partnered with animal welfare charity the RSPCA for a two-year publishing deal, with the children's publisher to produce a range of RSPCA fiction, non-fiction, annuals and stickerbooks. The publisher will donate a minimum of 15p to the RSPCA for every book sold. The fiction, non-fiction and annuals will be for children aged seven and older, with the stickerbooks aimed at four-to-five-year-olds.

J.K. Rowling to Appear in Live Global Webcast; Scholastic to Launch Harry Potter Reading Club for Young Readers
July 31, 2012

Scholastic, the global children's publishing, education and media company, today announces a live webcast with worldwide bestselling author J.K. Rowling on October 11, 2012, and the launch of the Harry Potter Reading Club, an online destination created to share the magical world of Harry Potter with a generation of new readers. The live webcast is presented by the new Harry Potter Reading Club from Scholastic at

Scholastic Reports 2011 Progress toward Industry-Leading Goals for Use of FSC-Certified and Recycled Paper
July 30, 2012

New York, NY — July 30, 2012 — Scholastic Inc., the global children’s publishing, education and media company, today announced another year of significant progress toward the company-wide goal of strengthening its sustainable paper procurement practices and increasing the percentage of Forest Stewardship Council (FSC)-certified and post-consumer waste (PCW) recycled paper purchased by the company.

The Hunger Games vs. Fifty Shades of Grey: One Best-Selling Book Trilogy Just Topped 50 Million Copies Sold
July 19, 2012

So just how hungry are fans for The Hunger Games? Ravenous, it seems. Suzanne Collins' popular YA book trilogy, which spawned the juggernaut $680 million–grossing Jennifer Lawrence blockbuster, has now passed a major publishing milestone, putting in track to become one of the top—if not the top—best sellers of 2012. So just how many books has it sold? According to its publisher, Scholastic, the trilogy has now sold over 50 million copies in both print and digital formats. To put that in perspective, the books have more than doubled in sales since the beginning of 2012 when there were

Sexing Up the Classics for Teens
July 11, 2012

Hoping to capitalize on the frenzy over Y.A. book sensations like The Hunger Games and Twilight, publishers are returning to their design departments and asking for new teen-friendly looks for classic high school staples like Emma, Jane Eyre, and even Shakespeare, according to The New York Times' Julie Bosman.

This only makes sense knowing what we do of the publishing business: When there's a big hit, others flock to follow it, whether that means writers rushing to create similarly themed works, agents hoping to snag their own dystopian success stories,

Winning the Reading War: Converting the elusive "reluctant reader"
July 10, 2012

I hated reading as a boy. Thats probably not the thing youd expect from a professional writer and producer with a debut novel about to publish, but its 100% true. To me, reading was hard and I was embarrassed that I wasnt very good at it. I learned quickly that, like sports, if reading wasnt something I could win at then it was best avoided. Of course, a nine-year-old schoolboy couldnt fully avoid reading, though I did my best. In many ways, times havent changed. Recently, the UKs National Literacy Trust released a report outlining the challenges of getting

PreK-12 Market Sees Growth in Digital Courseware While Textbook Evolution Awaits: Simba Information
July 10, 2012

STAMFORD, CT--(Marketwire - Jul 9, 2012) -  Awaiting the implementation of Common Core State Standards and a turnaround in the economy, the PreK-12 publishing market is in a transitory period: experiencing strong growth in digital courseware while other key segments hold steady, decline or prepare to evolve. According to a recent report by publishing forecast firm Simba Information, the PreK-12 market will post a strong compound annual growth rate of 8.8% through 2015 for digital courseware, while textbooks prepare for a major shift. 

Scholastic Names Catherine Bell and Steve Thompson Co-Managing Directors
July 5, 2012

Scholastic, the global children’s publishing, education and media company announced today that Catherine Bell, UK sales and marketing head of DK, will be Co-Managing Director and Head of Publishing, Marketing and Trade Sales for Scholastic UK, effective September 10, 2012. Steve Thompson, currently Managing Director of Book Fairs for Scholastic UK, will become Co-Managing Director, Operations.

Notes From the Floor ...
June 5, 2012

Goodreads Community Manager Patrick Brown calls the site “the largest in the world for readers and book recommenders,” soon to hit nine million members. He says discovery is their most important role, and reviews are the cornerstone of how the site supports discovery. According to Brown, Goodreads' reviews spread beyond the site and they are the number one driver of book reviews to Facebook.

Barnes & Noble Launches 16th Annual Summer Reading Program: Imagination's Destination
May 22, 2012

Barnes & Noble, Inc. BKS -0.29% , the leading retailer of content, digital media and educational products, today announced the launch of its 2012 Summer Reading Program: Imagination's Destination. Children in grades 1-6 can earn a free book just by reading eight books and turning in a completed reading journal sheet about the books they read. This year, Imagination's Destination features the exciting new Scholastic Discover More series along with two special promotions to encourage young readers to explore their imaginations all summer long.