FutureBook 2012: 'Most nimble' publishers will triumph
December 11, 2012

Leading publishing figures stressed the importance of becoming more outward-looking at the final plenary session. Pan Macmillan m.d. Anthony Forbes Watson said the publisher was trying to break down its old methods of working and focus the whole company on “reader engagement”. He said: “We are probably only 10% of the way there and what we will look like in five years’ time we don’t know.”