University of Nevada Press
The six major annual book design shows listed above continue to anchor our industry in its traditions of craft, even though painfully unadorned ebooks and cluttered multimedia platforms proceed apace, charting their own course. Whatever the wide range of book show presenting criteria, as shown in the survey that follows, ultimately the purpose of book design is to enhance the readability and message of the book itself.
Print will survive and thrive in those areas where it continues to fulfill that purpose. Where digital media prevail, irrepressible design aspirations will soon follow.
While some shows are beginning to provide digital edition categories (mostly fixed format and multi-media), print editions continue to be foundational platforms for book design and organization — at least for the time being. Leading edge designers are exploring ways to bring design criteria into the reflowable formats.
The university press has always been about more than just turning a profit. There’s the contribution of enabling scholars to write about unusual subjects, professors expanding on their classroom teachings and the overall extension of the university’s mission. Still, in a time when college budgets are dealing with further cutbacks and digital publishing is becoming more of a factor, university presses have never felt more pressure to produce economically, as well as educationally. “We’ve always relied on the credibility of what we publish to keep us afloat, but we need to expand our market to the mainstream,” says Ivar Nelson, director of the Eastern