University of Pennsylvania Press

In 2011, self-publishing is thought to have drained roughly $100 million in revenue from the traditional trade publishing business - a drop in the bucket for the $14 billion business. In 2012, that number is thought to have doubled. With theincreasing success of self-published authors in hitting best-seller lists, the number should continue to go up. Publishers are not only contending with increased competition for readers' attention, they are finding now more than ever that they need to work to attract new authors and retain established ones.

Roy M. Carlisle recently attended his first S.H.A.R.P. international scholars conference. S.H.A.R.P. is the Society for the History of Authorship, Reading, and Publishing. Scholars from all over the world gathered in Philadelphia at the University of Pennsylvania for this 21^st annual conference to discuss the state of the book in a global context and share their historical, sociological, literary, geographic, and informational systems research on the History of the Book. It was a rare opportunity to see how a new academic field is establishing itself and expanding beyond and through multiple disciplines.

As part of a seismic shift in online learning that is reshaping higher education, Coursera, a year-old company founded by two Stanford University computer scientists, will announce on Tuesday that a dozen major research universities are joining the venture. In the fall, Coursera will offer 100 or more free massive open online courses, or MOOCs, that are expected to draw millions of students and adult learners globally. Even before the expansion, Daphne Koller and Andrew Ng, the founders of Coursera, said it had registered 680,000 students in 43 courses with its original partners, Michigan, Princeton, Stanford and the University

(Philadelphia) – June 19, 2012 – Book Business and Publishing Executive magazines, business-to-business publications of North American Publishing Co., have announced the appointment of Lynn Rosen to Content Director. In this new role, Rosen will direct the content strategy of these leading brands across a number of platforms including print publications, e-newsletters, industry events, webinars, online products, and more. She will also direct the conference program for the popular Publishing Business Conference & Expo, which attracts more than 2,000 publishing executives each year. Rosen will oversee both brands’ editorial departments.

Book Business and Publishing Executive magazines, business-to-business publications of North American Publishing Co., have announced the appointment of Lynn Rosen to Content Director. In this new role, Rosen will direct the content strategy of these leading brands across a number of platforms including print publications, e-newsletters, industry events, webinars, online products and more. She will also direct the conference program for the popular Publishing Business Conference & Expo, which attracts more than 2,000 publishing executives each year. Rosen will oversee both brands’ editorial departments.

“Lynn brings with her a unique combination of skills and expertise in publishing,” said Matt Steinmetz, Publisher of Book Business and Publishing Executive. “She’s had a tremendously successful career across many aspects of the industry while demonstrating a knack for identifying and executing new business initiatives. We’re excited by the expertise she’ll be able to lend both brands—and their audiences—and we’re poised for strong growth across all of our various products.”

The University of New Mexico Press, University of South Carolina Press and Indiana University Press have selected Ingram Content Group Inc. CoreSource as their digital content distribution system. The University Press of Florida, University of Virginia Press, and Wesleyan University Press recently enhanced their CoreSource relationship with the CoreSource Plus option. 

When it comes to author negotiations, Florrie Kichler has it relatively easy. “As a publisher, I do the reissues of classic children’s book series,” Kichler says. “Most authors are dead.” Of course, even with writers who have shuffled off this mortal coil, there are still issues of rights and payments, and negotiations with families or estates. As the president of Indianapolis-based Patria Press and president of the PMA, the Independent Book Publishers Association, Kichler has an excellent vantage point on the challenges faced by publishers when negotiating contracts, whether with those living or dead. “I don’t offer advances, but I do offer a

The good news is that book marketing professionals have more channels through which to promote their titles than ever. But with so many choices and decisions to be made, crafting an effective, far-reaching multichannel marketing campaign is more confusing than ever. Book Business spoke with several book marketing gurus to get their takes on what makes a multichannel marketing campaign work. 1. Take advantage of all available marketing channels. Noreen Henson, marketing manager for Demos Medical Publishing, says her biggest difficulty today is “the electronic revolution in information delivery”—and her constant challenge is to ensure Demos’ campaigns take advantage of this evolution. Among

Laura Waldron’s life is publishing. An author, a publisher and the marketing director of the University of Pennsylvania’s Penn Press, Waldron offers a perspective on academic publishing that is uniquely well rounded. After an internship at Carnegie Mellon Press piqued her interest in publishing, she cut her teeth in sales and marketing for Princeton University Press and eventually represented 15 different university presses in the Mid-Atlantic territory as a trade sales representative. Today, she is closing in on her 10th anniversary with Penn Press and is the author of “Museums of Philadelphia: A Guide for Residents and Visitors,” which was published in 2004