USA Today

Olive, Plastic Logic Team Up on New eReader
August 14, 2009

Olive Software and Plastic Logic have announced a partnership that will enable major magazines, newspapers and online publishers to distribute their content on Plastic Logic's forthcoming eReader

Market Focus: Tough Sell for Reference Books
September 1, 2008

A “slow, but steady decline” is how Rhonda Herman, executive vice president at reference publisher McFarland & Co. Inc., characterizes the market for reference books. “We are cautious about sales and will feel lucky if sales remain flat.” The reality of an economic downturn is starting to sink in—McFarland’s volume is flat, Herman says, “but actual income is down 2 percent. The reason for this is that we are experiencing higher than normal overstock returns, which is not surprising in this market.” Both direct and indirect costs are hitting the bottom line at the Jefferson, N.C.-based publisher. Higher fuel costs are forcing up the

The Corner Office: Searching for Results?
June 1, 2008

Travel planning has never been easier. If you want to pack your bags and go somewhere—be it thousands of miles or only a few hours away—a simple Google search will bring you information from hundreds to thousands of sources. So how do travel publishers stay ahead of the Google game—and at the top of its results pages? Lauren Palmer, executive director of online strategy and business development for Fodor’s Travel—the largest worldwide publisher of English-language travel books and guides—is responsible for overseeing the company’s online property Fodors.com, including advertising and affiliate relationships, and digital licensing. And she knows a thing or two about

USA Today Enters Book Publishing
June 1, 2007

USA Today announced earlier this week that it has signed licenses with four book publishers to publish books carrying the “USA Today” brand and featuring its graphics and content. During USA Today’s 25-year history, the newspaper company has expanded into the Internet, magazines, mobile and television programing. “With more than 5 million readers every day, USA Today has one of the strongest brands in news and information and has become a brand that readers know, enjoy and trust,” said Susan Lavington, senior vice president of marketing for USA Today. “The time is right to extend that brand into book publishing, calendars and other products

Focusing on Faith
May 1, 2007

The large New York publishing firms might have been forgiven, in early 2000, for taking little or no notice of a slim volume of Bible commentary put out by Multnomah Publishers, a small religious publishing house based in Colorado Springs. The book, which analyzed an obscure Old Testament passage as a sort of self-help guide to releasing “God’s favor, power and protection” through prayer, was bought up by large evangelical churches and began to be talked about online and in so-called “small group ministry” sessions around the country. One year and 4 million copies later, everyone in the publishing world had heard of

Oprah Announces New Book Club Selection
March 30, 2007

On Wednesday, Oprah Winfrey announced on her TV show that Cormac McCarthy’s “The Road,” published in 2006 by the Knopf Group of Random House Inc., is her second book club pick of the year and just her third overall selection since September 2005 and the controversial “A Million Little Pieces” by James Frey. Oprah’s Book Club was established in September 1996, and since then, her selections have pulled some obscure works onto best-seller lists. However McCarthy’s book is a relatively safe bet for Oprah, already receiving much national acclaim. “The Road” is on the USA Today Bestseller List, a National Book Critic’s

To Infinity and Beyond
August 1, 2005

Publishers, distributors and e-retailers expect the advent and growth of smart phones and multifunctional personal digital assistants (PDAs) to stimulate the growth of the young e-book market. Yet, no matter how young or how small the market is, publishers have made a commitment to e-books and are anticipating the market will take off. The size of the e-book market in terms of revenue is based on the number of available titles, publishers' revenues or the revenues generated by e-retailers. For example, the New York-based International Digital Publishing Forum (IDPF), formerly the Open eBook Forum, reported in its "eBook Statistics" for the fourth quarter

The Web Revisited
January 1, 2002

When contemplating an online presence, revenue is a top concern, however, saving time, money and other resources are significant benefits that should be considered as well. Full news press Nearly every business can benefit from posting press materials online. To provide those seeking information about a company, an entire press kit can reside on a Web site, including a company history, the biographies of senior staff, contact information, news releases, a map—free maps are available from MapBlast.com and MapQuest.com—and office or store hours. All of which can be accessed 24 hours a day, seven days a week. A print version