Common in the history of technology products is the pattern that devices with multiple functions generally take market share from earlier, single-purpose devices. A classic example can be found in word processing: Dedicated word processors, such as those from Wang and IBM, gave way to PCs that could be used for a wide range of applications, among them word processing. Dedicated, wired, e-mail-only devices likewise gave way to the general-purpose PC.
Philadelphia-based Quirk Books has announced the second title in its Quirk Classics series, which features "mash-up" titles that blend "the work of classic literary masters with new scenes of horrific creatures and gruesome action." "Sense and Sensibility and Sea Monsters" will be released on Sept. 15 and is a follow-up to the New York Times Best-Seller "Pride and Prejudice and Zombies."
San Francisco-based Scribd, a social publishing site, announced this week that it will begin to monetize its document-sharing capability. With the beta launch of its Scribd Store (www.Scribd.com/store), users are now able to upload and sell their written works. Previously, access to all material on Scribd had been free.
A quirky, cranky, hard-to-please birthday girl meets a new, furry best friend and hilarity ensues. “Rita and Whatsit,” a children's title from San Francisco-based Chronicle Books, could easily be described this way to potential customers. Or, they could get an even better feel for the book by watching the promotional video.
It has been several months since Google’s preliminary out-of-court settlement with the Association of American Publishers (AAP) and the Authors Guild regarding Google Book Search, and the dust has yet to settle. The agreement’s true impact will only become apparent over time, as its terms are put into practice. The devil will be in the details of execution. This is a watershed event nonetheless and marks the beginning of a new era in content distribution. A few themes have emerged that will characterize this next phase.
The Internet has changed the way that publishing companies market books, providing a myriad of new opportunities. But marketers shouldn’t forget lower-tech methods of getting the word out. Here, some experts explain how they promote their books using both the latest and the more traditional methods.
The Web is an ever-changing animal. Keeping that in mind, the most successful online marketing executives must think in the future tense: coming up with inventive, original ideas to help publishers stay ahead of the game. Jeff Yamaguchi, associate director of online marketing for Random House Inc. division The Doubleday Publishing Group, is one such innovator, and he fills us in on a little secret—that the future tense is not enough. In June, Yamaguchi launched Doubleday’s newly revamped Web site, which uses a WordPress platform to simulate the look and usability of a blog while maintaining Doubleday’s integrity and standards as a
Having recently celebrated its 200th year, John Wiley & Sons Inc. is among the oldest independent publishers in the world. You don’t survive two centuries without an ability to change with the times. That, says Christine Dunn—the focus of this month’s Marketing Interview—is a core strength of Wiley’s. “Wiley hasn’t been around 200 years by not trying new things every now and then,” says Dunn, director of marketing for Wiley’s professional and trade division, home to such popular brands as “For Dummies,” “Frommers,” “CliffsNotes” and “Betty Crocker.” “… When you have the luxury of [working for] an organization that runs smoothly doing things it
Who is God? What is worth fighting or dying for? Can different religions coexist? These were just a few of the questions that French filmmakers Jules and Gédéon Naudet set out to answer in meeting with some of the world’s most revered spiritual leaders for their television documentary “In God’s Name,” which aired on CBS in December 2007. The Naudets garnered worldwide recognition in 2002 for their documentary “9/11”—recipient of that year’s Emmy for Best Documentary and a result of their own experiences in Lower Manhattan on Sept. 11, 2001. In the several years that followed Sept. 11., the Naudets began to question
As the founder of Internet service provider Juno, Charles Ardai knows a thing or two about making a big splash on the Web. When Ardai sold his company in 2001, the entrepreneur and writer, then all of 32 years old, decided to pursue his dream of reviving the pulp-fiction genre by starting his own publishing company, Hard Case Crime. He knew from the beginning that success would require good online-selling tools. “It’s a pretty popular genre,” Ardai notes, “but it is a genre, and there is a certain fan base that loves this stuff. If you can find one of those fans, the