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Apps, Books & Coffee: The Media Pricing Debate
August 20, 2012

It all started with John Lehman’s call-to-arms to app developers: “Those of us in app development love to talk about how ridiculous it is that people will drop $4 every other day on a cup of coffee but will not ‘waste’ 99 cents on our hot new app. I hope by now we’ve learned something: This comparison doesn’t work.”

IndieCommerce Institute 2012 Registration is Now Open
August 6, 2012

The American Booksellers Association announced this week that registration is now open for the second IndieCommerce Institute (ICI). The program will take place on Thursday, September 13, 2012, with a reception on the evening of Wednesday, September 12, and opportunities for hour-long one-on-one sessions with IndieCommerce staff on Wednesday afternoon and Friday morning.


New NOOK® Customers Will Receive Free Collection of Disney eBooks with In-Store Purchase of an Award-Winning NOOK Tablet
August 6, 2012

NEW YORK, NY – August 6, 2012 – Barnes & Noble, Inc. (NYSE: BKS), the leading retailer of content, digital media and educational products, today announced new NOOK Tablet customers will receive an instant free collection of exciting and beloved Disney eBooks as part of our NOOK Kids Summer Reading Program (www.nook.com/kids-summer-reading). This collection features a variety of NOOK Kids picture books along with interactive Read and Play™ and Read To Me™ titles featuring favorite Disney characters, perfect for families to read together. This limited time offer applies to new in-store purchases of both NOOK Tablet 16GB ($249) and NOOK Tablet 8GB ($199) at any of Barnes & Noble’s nearly 700 stores nationwide.  This is the third collection of eBooks offered through the NOOK Kids Summer Reading Program, specially designed to keep children engaged in reading all summer long.

Barnes & Noble Announces Red-Headed Stepchild from Jaye Wells’ Sabina Kane Series As the Latest Spotlight Pick
July 30, 2012

New York, New York – July 30, 2012 – Barnes & Noble, Inc. (NYSE: BKS), the leading retailer of content, digital media and educational products, today announced that Red-Headed Stepchild from Jaye Wells’ Sabina Kane series, will be featured as the latest pick for “Barnes & Noble Spotlight” (www.bn.com/spotlight), a NOOK Book™ program that features great writers at irresistible prices. Twice a month, Barnes & Noble Spotlight picks an author of a popular or breakout series from various genres and offers one of their titles at a special price, helping NOOK® readers discover new authors and dive into an exciting series for a wallet-friendly price. From July 28 through August 10, Barnes & Noble’s NOOK Bookstore will offer Red-Headed Stepchild for only 99 cents.

Barnes & Noble and FastPencil Announce Merchandising Partnership
July 26, 2012

Barnes & Noble, the leading retailer of content, digital media and educational products, and FastPencil, today announced a merchandising partnership that provides FastPencil’s authors with unique access to merchandising programs on NOOK® devices, NOOK reading apps, on BN.com and in Barnes & Noble stores. Founded by Michael Ashley and Steve Wilson, FastPencil offers authors a wide range of publishing services through their proprietary authoring platform as well as two publishing imprints: PREMIERE and Wavecrest.

The Rise and Meaning of Content Marketing
July 1, 2012

Content marketing is the hot new term in the world of marketing. As it is when anything new and potentially revolutionary comes along, confusion and fear about this new 12-headed beast are running rampant. I've heard some bewildering arguments against content marketing that were based on little more than fear and "yeah, well, my second cousin the web geek told me xyz" reactionary belligerence.

Broadthink Launches BroadLit®, Inc.
May 11, 2012

Broadthink, a boutique branding and new business development media company, is bringing the world of vintage and new romance content to the underserved target market of women through its newest company BroadLit®. By combining the popular genre of romance with the emerging world of new media technology BroadLit is putting a new slant on romance and delivering it to today’s women.

Barnes & Noble and Microsoft Form Strategic Partnership to Advance World-Class Digital Reading Experiences for Consumers
April 30, 2012

Barnes & Noble Inc. (NYSE: BKS) and Microsoft (NASDAQ: MSFT) today announced the formation of a strategic partnership in a new Barnes & Noble subsidiary, which will build upon the history of strong innovation in digital reading technologies from both companies. The partnership will accelerate the transition to e-reading, which is revolutionizing the way people consume, create, share and enjoy digital content.