Domtar Releases New Wave of "Paper Because" Campaign
November 17, 2011

The Domtar Corporation's new "Paper Because" video series, which promotes the important role paper plays in our lives, relies on satire to highlight how using paper responsibly makes business sense and how it's also an environmentally sound choice.

[AdAge] Digital Storytelling: What Can Porn and Paula Deen Teach Us?
November 14, 2011

The future of media turns out to be a return to the past. Think back to an age before mass media and subsequent fragmentation; we had one thing that we could rely on: the story. We need stories that are as dynamic as they are timeless, changing to greet contemporary audiences. Like folklore, brands must tell stories that are colored by the audience, its participation, and its re-telling of the story. Simply, we must let go.

WP: Bluewater/Simon & Schuster graphic novel 'Hunt for Bin Laden' seeks ‘Jason Bourne’ tension
October 19, 2011

With his newest book, “Killing Geronimo: The Hunt for Osama bin Laden,” comics writer Jerome Maida may well have his most demanding assignment yet.

“A book like this — that we know will also gain interest from people in the military — we want it to be 100 percent accurate down to the details of which types of guns they use,” the Pennsylvania-based Maida says. “The little details can turn someone off on the book” if incorrect.


Fire and Silk: Did Amazon's Jeff Bezos Bury the Lead?
September 29, 2011

There's a case to be made that Amazon's new browser is more important than its tablet. The second-day stories on Amazon's Fire tablet have started to zero in on the implications of a less-heralded—and more unexpected—announcement: The special-purpose browser Amazon's software engineers have designed to speed up Web searches on their new mobile device.