The Domtar Corporation's new "Paper Because" video series, which promotes the important role paper plays in our lives, relies on satire to highlight how using paper responsibly makes business sense and how it's also an environmentally sound choice.
The future of media turns out to be a return to the past. Think back to an age before mass media and subsequent fragmentation; we had one thing that we could rely on: the story. We need stories that are as dynamic as they are timeless, changing to greet contemporary audiences. Like folklore, brands must tell stories that are colored by the audience, its participation, and its re-telling of the story. Simply, we must let go.
With his newest book, “Killing Geronimo: The Hunt for Osama bin Laden,” comics writer Jerome Maida may well have his most demanding assignment yet.
“A book like this — that we know will also gain interest from people in the military — we want it to be 100 percent accurate down to the details of which types of guns they use,” the Pennsylvania-based Maida says. “The little details can turn someone off on the book” if incorrect.
There's a case to be made that Amazon's new browser is more important than its tablet. The second-day stories on Amazon's Fire tablet have started to zero in on the implications of a less-heralded—and more unexpected—announcement: The special-purpose browser Amazon's software engineers have designed to speed up Web searches on their new mobile device.
iStoryTime, the library of children’s book apps, announced that many of its top selling storybook apps are now available on the NOOK Color Tablet.
Barnes & Noble, Inc., the world's largest bookseller, today reported sales and earnings for its fiscal 2012 first quarter ended July 30, 2011.
Sexy though it may be, social media marketing isn't easy, and it isn't free.
Panelist Ed Nawotka kicked off a BEA session titled "Book Stunts: Surprising Marketing Practices From Around the World" with an arresting statistic.
Barnes & Noble, Inc. (NYSE: BKS) announced that it has entered into an amendment that will extend its existing $1 billion revolving credit agreement
HP today introduced the graphic arts industry's largest, most productive commercial digital color press, bringing the concept of mass customization to printing by