Book Business Sept/Oct 2011


35+ Tips for Quality and Streamlined E-Book Production

E-book production challenges are forcing publishers to rethink workflows and reallocate resources to handle creation, conversion and distribution. Experts tell you how.


With so many book apps on the market tailored for kids, Book Business wanted to get to the heart of some more adult apps.

Book Industry Statistics You Can Use

$84 Million: The amount earned by author James Patterson this year through April, making him No. 1 on Forbes magazine's annual list of the highest-paid authors.

Digital Printing: Poised For Growth

During the past 18 months, digital printing has dramatically increased its penetration of the book market. The recession has in some cases provided a boost to digital book manufacturing, as publishers take a harder look at their processes and cut back on inventory and waste.

E-mail Marketing: 
An Old Workhorse That Still Pulls Its Weight

When people think about Web marketing these days, they tend to focus on the potential of shiny, new platforms like Google+, Twitter, FourSquare and Tumblr.

eBooks ... By the Numbers

With questions arising about Agency Model pricing, Book Business examined the 10 best-selling e-books lists during mid August to get a sense of what prices seemed to be "right" for trade consumers.

Show Your Readers 
the Way … to Your Content

In this issue, Jesse McDougall's E-marketing Strategy column talks about the benefits of e-mail newsletters (or e-mail communication of any kind, really) for communicating directly with your audience.

Surviving Volatility

If predictability is a qualification for success, I suggest to you that we are, as an industry, in for a bit of a roller coaster ride for the next several years.

The Digital ­Publishing ­Revolution 
Is in the Rearview Mirror

Amidst the Sturm und Drang of the present times, an infrequently remarked-upon fact has eluded us all, especially those of us focused on the so-called Future of Publishing.

The Redesign of Reading

Gutenberg was able to take some of the coolest technologies of the mid 15th century and create a communications solution. Isn't that what so many of us are immersed in these past several years?