42nd Street

Eugene G. Schwartz Visit Author's Page

Eugene G. Schwartz is editor at large for ForeWord Reviews, an industry observer and an occasional columnist for Book Business magazine. In an earlier career, he was in the printing business and held production management positions at Random House, Prentice-Hall/Goodyear and CRM Books/Psychology Today. A former PMA (IBPA) board member, he has headed his own publishing consultancy, Consortium House. He is also Co-Founder of Worthy Shorts Inc., a development stage online private press and publication service for professionals as well as an online back office publication service for publishers and associations. He is on the Publishing Business Conference and Expo Advisory Board.

February 23, 2012Atmospherics and Walking the Floor at Tools of Change: Notes on the 6th Annual Tools of Change Conference (part 2 of 2)

You can’t spend three days at a conference such as the recent Tools of Change (February 13-15) and not marvel at the logistics, atmospherics and the countless insights and discoveries sprinkled throughout the event.

The location at the Times Square Marriott provided a striking reminder of the new power of electronic media in lights and motion. The glittering mash up of news crawls, jumbo video screens, advertising and entertainment that now define the Manhattan theater district, and Broadway and 42nd Street has become an urban theme park.

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