Addison, Ill.

While many publishers are taking big steps to improve their environmental impact, so are a number of suppliers. In fact, some recent developments have been especially notable. Cascades invests $2 million to reduce greenhouse-gas emissions Cascades Fine Papers Group, for example, has been the official paper supplier for printed Earth Day messages in Quebec and Canada for several years. Cascades produces papers that contain an average of 30-percent post-consumer-waste (PCW) recycled fiber. Its management has long taken into account the importance of the environment and made significant efforts toward minimizing the company's ecological impact. Recently, however, the company has taken these efforts to a

The numbers tell the story. There are 145,000 book titles vying for attention on bookseller's shelves. That's up a mere 3% over last year, according to market researcher R. R. Bowker, with little prospect for growth in this stalled economy. Book publishers have limited options to capture the attention of buyers. One tactic is increasingly popular: a striking cover. Vivid colors, metallic foil and inks, ultraviolet-cured compounds, 3D holograms, lenticular motion graphics—all are techniques finding favor with book designers and marketers. Intended to grab the eye or titillate the touch, these design techniques stand out, attracting readers to the detriment of lesser-styled competing

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