David Renard, Senior Analyst and Partner, mediaIDEAS, moderator:  publishers should be in the database marketing game. Matthew Cavner, VP Product & Business Development Vook:  worked with Flurry when created 800 enhanced ebooks.  Used a lot of audio and video.  In ebook applications can’t track a lot of user data but you can in Apps.  Track how much people [...]

With so many book apps on the market tailored for kids, Book Business wanted to get to the heart of some more adult apps.

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