Speaking at Klopotek's Publishers Forum today, Lance Fensterman, Global Senior Vice President of ReedPop - the organization that produces BookCon, New York ComicCon, and many events around the world, says the publishing world needs to not think B2B or B2C, but E2E (end-to-end).
He notes that little more than five years after launch, ReedPop now runs 25 global events - making it largest producer of pop culture events around the world - and this year some one million fans will attend the events, 70% of whom are 18-35 years old.