Byron Williamson, a veteran of the Christian publishing world, has announced the launch of a new Christian publishing company--Worthy Publishing, a division of Nashville, TN-based Worthy Media Inc. Williamson, who will serve as CEO and publisher of the new company, previously served as president of Word Publishing, the Thomas Nelson/Word Publishing Group, and founded Integrity Publishers.
What does it take to achieve marked growth in the book business? The answer is as varied as the publishing companies in the market today. But a few core factors, such as acquisitions, international licensing and monetary support, can represent elements vital to extensive growth. Tapping into a bit of creativity and adapting to specific market needs also help. Dan Oswald, president and publisher of M. Lee Smith Publishers, LLC, and Rich Wohl, vice president of publishing for Wolters Kluwer Health and Lippincott Williams & Wilkins, have seen this firsthand. Here, they talk about the keys to their companies’ significant expansions and offer tips