Small publishers who expand too quickly sometimes watch their businesses deflate, says Jan Pogue, editor and publisher of Edgartown, Mass.-based Vineyard Stories. That's why she's not going to let the success of her latest book, "Morning Glory Farm: And the Family That Feeds an Island" by Tom Dunlop—a nonfiction title about a local, sustainable, family-owned farm—make her think that she's anything other than a niche publisher.
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