Oyster, Scribd and Amazon's Kindle Unlimited may well be household names, but an earlier player in the e-book subscription market was Danish company Mofibo. Already established in Denmark and Sweden, and launching in the Netherlands this summer, Mofibo now has its sights set on the UK market.
The Copenhagen-based company is led by c.e.o. Morten Strunge, who could fairly be described as a prodigy. At 19, Strunge started mobile operator Onfone. He sold it five years later for £31m and in 2013, at the age of 26, he launched e-book subscription site Mofibo.