Fenton, Mo.

Book publishers have used catalogs to sell their titles for many years. However, in this digital age, the advent of digital catalogs would seem to be a foregone conclusion, especially as many magazines launch digital counterparts. These digital editions—more than Web sites featuring content—actually mimic the print publications, some even creating a visual page-turning experience. According to those in the digital catalog business, there may be as many as a dozen vendors offering book publishers the ability to recreate the look-and-feel of their print catalogs in digital form. Still, the concept has yet to become a sweeping trend. In fact, some solutions providers

by Molly Joss Getting into CTP can be a learning experience, as panelists at the BookTech '99 session "CTP Part Two: Economic Issues Roundtable" explained. Session speakers, who shared their experiences in detail, included --Jerry Charlton, director of customer technical services, Quebecor Books, Kingsport, TN --Deborah Jones, senior production manager, McGraw-Hill, School Division, New York City --Craig Yolitz, director, prepress department, the West Group, Eagan, MN --Mark M. Krahforst, manufacturing manager, Rodale Press Overall, panelists described the experience of venturing into CTP as a positive one. As speakers described their experiences, a unifying pattern emerged -- each company had moved slowly into it as