Regarding the book manufacturing industry’s commitment to “green” principles, it could be said that a page has truly turned. Over the past decade, consideration of climate impacts and paper sourcing has become central to the industry’s approach, and, along the way, many manufacturers have discovered ways to balance the need to economize, invest in infrastructure and reduce environmental impacts—often through innovative policies and practices that manage to do all three.
Consumer spending on books will reach $44 billion by 2008, and publishers will be serving up a menu of more than 2.3 billion books from which readers can choose, predicts a recent study by the Book Industry Study Group, a nonprofit industry organization. With so many titles vying for a piece of the pie, each book's cover becomes increasingly important to catch the book-buyer's eye, despite the old caveat about judging a book by its cover. But does pomp and circumstance help sell books? Beauty Is Only Cover Deep, But It's The Cover That Buyers See Many in the industry agree that a