Indian Rupees

Twenty-four percent of Indian adults with Internet access have bought an ebook. Now that group could get a lot bigger: Amazon has launched a standalone Kindle Store in India and is selling Kindle exclusively through Indian electronics chain Croma.

Amazon does not yet operate a general e-commerce site in India, but it is now selling ebooks there. On Wednesday the company launched the India Kindle Store (www.amazon.com/kindlestoreindia), which sells over a million titles priced in Indian Rupees.