Kennesaw, Ga.

The Church of Scientology sought the support and counsel of Heidelberg USA in adding an in-house sheetfed offset litho printing facility to its all-digital "Smart Factory" operation at Bridge Publications in Los Angeles.

The Church of Scientology sought the support and counsel of Heidelberg USA in adding an in-house sheetfed offset litho printing facility to its all-digital “Smart Factory” operation at Bridge Publications in Los Angeles. The organization recently completed a series of installations—including press, postpress, and software components from Heidelberg—designed to increase efficiencies and reduce the costs associated with outsourcing production of its marketing collateral and related materials.

Carol Aebersold and her daughter, Chanda Bell, knew they had a winning idea when they transformed their family tradition into a book, “The Elf on the Shelf: A Christmas Tradition.” But when they submitted the book—about how Santa disperses helper elves to watch boys and girls during the holidays and report back to him nightly at the North Pole—to publishers, no one wanted to take a chance on the concept.