Newmarket

You would think it was one of the best kept secrets in the publishing business. … It's not that publishers don't repackage and remarket returns and unsold inventory. It's that they don't want the consumer to know. "This is a secret because no one wants to talk about it. It is recycling at its best," says David Dunn, chairman of Dunn & Co., in Clifton, Mass., a self-proclaimed "book hospital" that repairs books and repurposes hardcover returns. If the public perceives such books as "recycled," the publishers would have a perception problem, and the consumer may reconsider the purchase. Traditionally, publishers deplete unsold inventory through discount

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