Newton, Mass.

Technology is changing publishing faster than ever before. Today we need to publish more information faster, and deliver it in many ways: print, PDF, HTML, XML. Paper-based workflows can't do it. But radically overhauling a paper-based system to digital workflow can traumatize an organization and its publications. To be successful, publishers must re-evaluate their workflow, and consider the organization's business goals. Without clear business goals driving technological advancements, projects can and do veer off course, and fail to produce anticipated benefits. Consider this example: A publisher develops a new digital workflow around XML, and includes a DTD with many elements (DTD stands for "document type definition,"

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