Nitto Denko America

by Tatyana Sinioukov What is truly negotiable in terms of print contracts? Almost anything, according to Barbara Hagen, senior product specialist, C.J. Krehbiel, Cincinnati, OH, who spoke on the subject at the BookTech West session titled "The Clever Negotiator: Everyone Wins" session. Book publishers, she continued, just have to know how to better negotiate with vendors about a job. Hagen gave her audience a few pointers on perfecting their bargaining skills * Pick the right vendor for the right project. Make sure your vendors can provide all necessary services in house, Hagen suggested. If your cover is four-color, or, say, requires lamination, the vendor should be able

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