There are a host of practical tips for managing print production in the digital age—many are highlighted in this issue of Book Business. While working on a list of such tips—from effectively positioning outsource partners to support your supply chain goals to building content workflow around an XML-based strategy—I was diverted by a conversation with Howard Goldstein, vice president for strategic sourcing at Houghton Mifflin Harcourt (HMH). Goldstein was recently relocated from Boston to Orlando to help oversee HMH’s major transition to outsourced manufacturing management and offshore manufacturing.
If you look at “Tom Cruise: An Unauthorized Biography” as an equation—say, America’s most controversial A-lister + one of the world’s most titillating celebrity biographers + a secretive, litigious religion (+ as a bonus, a Writers Guild strike that has much of the entertainment biz on its heels)—you might guess that a publisher needs simply to sit back and let the money roll in. But that’s just never the case, is it? Yes, the book’s publisher, St. Martin’s Press, is reveling in the eye of what we’ll call a perfect storm of self-perpetuating buzz with the Andrew Morton-penned celeb-bio. Yes, prelaunch reports