Phonics HOP Across America

Hooked on Phonics was created in 1987 as an instructional program to assist school-age children who were struggling with reading skills. Sold primarily through infomercials, the name grew increasingly recognizable as more and more television viewers stumbled upon the advertisements and their memorable “Hooked on Phonics worked for me!” tagline. Throughout the 1990s and into the early 2000s, the company introduced a handful of additional products, including “Hooked on Math,” but still remained true to its original direct-to-consumer sales model. In 2005, Hooked on Phonics, now known as HOP LLC, was acquired by Baltimore-based Educate Inc. (which also owns Sylvan Learning Center) and was

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