Scranton

 Lori Hettler is a passionate reader, tearing through about 80 books a year. But as a resident of a Pennsylvania town and with a preference for fiction from small publishers, she can have trouble finding new books to feed her habit.

She tried to start a book club, but there weren’t enough takers. For years she made a weekly trip to browse a bookstore 40 minutes away in a Scranton suburb.

But then she found a solution to her problem: Goodreads.com, a social media site for finding and sharing titles that has 15 million members…