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Chinese readers increasingly prefer foreign books in English rather than their translated Chinese versions, boosting sales of English language books in China. The growing popularity of English books in China was described as a "surge" by Zhao Wei, publisher at an international publishing house based in Beijing. Zhao was once manager of the China division of Random House, the largest general-interest book publisher in the world. Zhao said her publishing house witnessed a double in sales volume in China, declining to reveal the exact number.

As publishers continuously seek to cut costs, many are exploring sourcing work overseas—from manufacturing to content management services, among other tasks. If you're considering this, arm yourself with the information you need to evaluate potential partners and determine whether an overseas partnership will work for you. BookTech Magazine asked industry experts with experience in evaluating offshore partners and working overseas in different capacities to share their tips: Determining if offshoring is right for you. To determine whether you will benefit from manufacturing offshore, consider: 1 If you're publishing one-color trade paperbacks or four-color jobs that can run on a U.S. web press, stay

As publishers continuously seek to cut costs, many are exploring sourcing work overseas—from manufacturing to content management services, among other tasks. If you're considering this, arm yourself with the information you need to evaluate potential partners and determine whether an overseas partnership will work for you. BookTech Magazine asked industry experts with experience in evaluating offshore partners and working overseas in different capacities to share their tips: Determining if offshoring is right for you To determine whether you will benefit from manufacturing offshore, consider: 1 If you're publishing one-color trade paperbacks or four-color jobs that can run on a U.S. web press, stay

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