Adam Mansbach

As First World Problems go, the awfulness of the author’s book tour is hardly a novel one.  Yet a recent column in Salon by “Go The F*** To Sleep” writer Adam Mansbach on the horror that is the under-attended bookstore appearance provoked a notably strong response, both among those who sympathized with his plight, or at least found his description of it worth a chuckle, and among those who were less than amused.

To the latter, many of whom work in the book industry, Mansbach displayed a lack of graciousness…

The year 2011 may well go down as the annum of the e-reader. Amazon, Barnes & Noble, Apple, Sony and Kobo went all-in for holidays to get their e-readers, tablets and apps into as many hands, purses and briefcases as possible. In 2012, we'll see the results of that push, as publishers anticipate the next step in the digital evolution. Book Business interviewed executives across a wide swath of the industry, from giant trade publishers to university presses, educational outfits and upstart indies. We found that while digital is on the march, print is far from dead, and the next bold move in the industry may be maximizing the synergies between the two.

Last October, just before the deal-making frenzy of the Frankfurt Book Fair, the indie publisher Johnny Temple received an e-mailed book proposal that he was tempted to brush off.

The project, “Go the ____ to Sleep,” by Adam Mansbach, was an irreverent and foulmouthed parody of a children’s book, written in rhymey verse with profanities sprinkled throughout, giving frustrated voice to a universal problem for parents of small and stubborn children.

"At first I didn't really take it seriously, because it's so unlike anything that we publish," said Mr. Temple, the publisher of Akashic Books