Allen Hershkowitz

It is estimated that 42% of the global wood harvested for industrial uses goes to paper production. Is it possible that the book publishing industry, a sector that depends heavily on paper production, can implement policies that help preserve endangered forests and biodiversity? Over 120 North American publishers believe it is possible, and they're working with the non-profit Green Press Initiative (U.S.) and Markets Initiative (Canada) to implement innovative production practices that have tangible environmental benefits. Innova, the root of the word innovation, means 'into the new'. The 'new' in this case is a growing movement among businesses to include social and environmental considerations into their