Building buzz for a book used to be a pretty straightforward endeavor. Finagle a book review at a leading mass media outlet like The New York Times and the title was sure to be a bestseller. As media has moved to digital, though, discoverability of books has become much more fragmented. While a review in NYT is nothing to sniff at today, there are other players that book marketers should be targeting.
Amanda Glose
Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.
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