Ana Maria Allessi

Thorin McGee is editor-in-chief and content director of Target Marketing and oversees editorial direction and product development for the magazine, website and other channels.

"The market for digital books … has been roughly doubling every 18 months,” says Andrew Savikas, O’Reilly Media’s vice president of digital initiatives. “Follow that line out, and in less than a decade it’s 64 times the size it is now.”

2007 might well be remembered as the year when, a few months after the final installment of “Harry Potter” hit the shelves to blockbuster acclaim, the “To Read or Not to Read” report was issued by the National Endowment for the Arts (NEA). The report raised serious concerns about the future of reading in this country: Amount and proficiency are on the decline, the report found, especially among young adults and older teens. Then, there are new U.S. Census numbers, released in December 2007, that show that the number of hours per person spent reading consumer books has been basically flat over the

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