Ann Martin

Several recently published studies have found that kids are becoming “teens” at a younger age than ever before. Children’s book publishers must face the challenge of reaching a changing audience demographic of more independent and mature readers. Lisa Holton, executive vice president of Scholastic and president of the company’s book fairs and trade books, talks with Book Business about the task. ● How are children’s book publishers responding to the trend of children becoming “teenagers” at a much earlier age? Lisa Holton: It’s very interesting to see what kids are actually reading, in terms of understanding whether that trend is true. At

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