Barry McCarthy

Oyster, a Netflix-style service for e-books, has brought on its first chief financial officer, Jeannie Mun.

Before joining Oyster, Mun spent a lot of time in the ad world, having recently served as CFO at ad company MediaMath, and before that working as vice president of finance and strategy at ad software company Operative.

So why join an e-book startup? Mun said she was starting to think about "the next stage of my career," and after meeting with Oyster CEO Eric Stromberg, she became "more and more excited" about finding a role that combined her experience

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