Q&A with Jamie Raab, the Publisher Behind Warner Books’ New NameWarner Books announced earlier this week that the New York-based publishing company is changing its name to Grand Central Publishing. The name change was agreed to in the acquisition last year by the French Company Hachette Livre. The new title notably drops the word “books” to embrace publishing in the broader sense of content delivery. Book Business Extra spoke with Senior Vice President and Publisher Jamie Raab, the creator of the new name, to gain insight on the process of rebranding a well-known publishing company. Book Business Extra: Warner Books hired paid
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