Amazon's rise has provoked fear and suspicion from the French government that its tactics may be undermining a treasured part of French culture: its bookstores. So the government has passed an "anti-Amazon" law to protect booksellers and French culture.
The French are not alone in their suspicions. Amazon's growing dominance of key online markets in Europe - and the relentless tactics it has used to gain its perch - has created a new set of challenges for the Seattle-based company.
