Keynote speakers for the event are Bill Trippe, vice president and lead analyst from The Gilbane Group, a division of Outsell, Inc. and Evan Schnittman, managing director, group sales and marketing, print and digital at Bloomsbury Publishing Plc. They will focus on how e-books have generated renewed interest in content management.
On Thursday, March 3, Book Business will present the free webinar, "The Digital Integration: Your Content Anywhere, In Any Format, Anytime," sponsored by Really Strategies Inc. The webinar, which will be moderated by Book Business Editorial Director Noelle Skodzinski, will be held at 2:00 p.m. ET/11:00 a.m. PT, and will feature the following speakers: Stephen Driver, vice president, production services, Rowman & Littlefield Publishing Group, and Bill Trippe, vice president and lead analyst, content strategies, The Gilbane Group.
Based on evidence gleaned from current trends, smart phones will be ubiquitous, tablets will see a huge adoption rate, and e-readers will generate relatively low sales but enjoy a loyal customer base, Bill Trippe, a consultant with media research firm Gilbane Group, recently told a room full of publishing industry stakeholders in New York City.
The Gilbane Group, a division of Outsell, Inc., and the Book Industry Study Group (BISG) today announced a strategic partnership to help members of the book industry community succeed through innovative uses of technology. Together, Gilbane and BISG will provide market-centric research and actionable guidance for book industry professionals—from publishers to wholesalers—seeking to profit from the “digital revolution.”
Following typical protocol, Ayun Halliday went on tour to promote her latest title, “Dirty Sugar Cookies.” Only, it wasn’t a 30-city tour, it was a 30-blog tour. These days, blog tours are all the rage thanks to the high-speed, seemingly infinite cyberspace connections they create. After interviewing with bloggers who either posted Halliday’s comments online or recorded her on a downloadable audio podcast file, the author’s “appearance” was suddenly linked to other blogs, which linked to more blogs, ad infinitum. Buzz like this is priceless and, interestingly, Halliday’s publisher, Seal Press—an imprint of Avalon Publishing, New York—didn’t have to make too many adjustments