Lulu.com intrdocued a new pricing feature for eBooks that enables authors to sell their digital content with a price tag of $0.00. Many authors, like best-selling author Cory Doctorow, are finding that free eBooks often lead to increased overall sales.
Bob Young
Eugene G. Schwartz is editor at large for ForeWord Reviews, an industry observer and an occasional columnist for Book Business magazine. In an earlier career, he was in the printing business and held production management positions at Random House, Prentice-Hall/Goodyear and CRM Books/Psychology Today. A former PMA (IBPA) board member, he has headed his own publishing consultancy, Consortium House. He is also Co-Founder of Worthy Shorts Inc., a development stage online private press and publication service for professionals as well as an online back office publication service for publishers and associations. He is on the Publishing Business Conference and Expo Advisory Board.
As the self-publishing phenomenon has grown and matured, traditional book publishers have passed through something like the five stages of grief.
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Lulu CEO and founder Bob Young talked to Paid Content's Robert Andrews at this week's World E-Reading Congress in London. What's interesting about Lulu's revamped approach is they seem to have recognized that, to succeed, authors need to know how to think and act like publishers—which, in effect, is leading to a new generation of publishers cast as service providers catering to independent authors. Lulu is revamping its business model to cater to them.
INTERQUEST, a leading market and technology research and consulting firm serving the digital printing and publishing industry, today announced a 10-percent increase in attendance at its annual 2011 Digital Book Printing Forum held during the Publishing Business Conference and Expo in New York City on April 5.
INTERQUEST, a leading market and technology research and consulting firm serving the digital printing and publishing industry, today announced that Lulu.com
(Press Release) Elizabeth, New Jersey—On Demand Machinery and C.P. Bourg have teamed up to sponsor the almost sold-out Bob Young keynote Nov. 22nd at Print World.
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