Chad Bartley

There may be a reason for last week's fire sale on Amazon.com's Kindle Fire.

Maybe they're just not selling.

Pacific Crest analyst Chad Bartley lowered his unit sales target for Amazon's attractively priced tablet yesterday. His supply chain checks show that Amazon is likely to sell just 6 million Kindle Fire devices this holiday quarter, well off the 8 million that he was originally targeting.

Obviously, most companies outside of Apple (NASDAQ: AAPL  ) would kill to move 6 million tablets

 SAN FRANCISCO: Amazon.com Inc is expected to launch a new tablet on Thursday, the latest salvo in a battle for control of mobile access to the Internet.

Amazon is expected to announce at least one new version of its 7-inch Kindle Fire at a press conference near Los Angeles. A larger tablet may also be unveiled, along with an update of the company's popular Kindle e-reader.

Analysts’ predictions are often not worth the electrons they’re printed on, but CNET reports Pacific Crest analyst Chad Bartley has said in a research note to investors that Amazon could launch an iPad-sized 9-inch Kindle Fire by the middle of the year. Such a device could increase expected Kindle Fire sales from 12.7 million to [...]

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