Today Penguin Random House announced a new partnership with Amtrak that will provide a selection of free ebook excerpts to passengers riding the Boston to Washington, D.C. Acela Express. The excerpts will be available to passengers through Amtrak's redesigned WiFi service, AmtrakConnect, and each excerpt will include buy buttons that allow readers to purchase the title from a number of retailers.
Christine McNamara
Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.
Today, Brightly (www.readbrightly.com), a new online resource that encourages parents to raise lifelong readers, launches as a Penguin Random House initiative. Brightly aims to provide moms and dads with inspiration and guidance around creating a reading life for their families. This lifestyle site dedicated to reading, shares book recommendations from across the children's publishing world for every age and stage, as well as reading tips and insights, special author and illustrator content, seasonal activities, and more. Brightly makes this information accessible to today's mobile, connected parents on the social channels they frequent, such as Facebook, Twitter, Pinterest, and Instagram.
Penguin Random House today announced the formation of a cross-company Consumer Marketing Development and Operations Group. It will both support the dedicated title-, author- and category-marketing, and the marketing innovation within each of its U.S. publishing groups
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