Clint Greenleaf

In a time of significant flux in the industry, publishing executives are faced with more pressure than ever to examine their businesses and make decisions that will lead them to a profitable future. Book Business checked in with the leaders of publishing companies of various sizes and scopes—from Scholastic to Springer to Merriam-Webster to Triple Crown—to find out what their best business decisions of the year have been.

Check out the video highlights from the 2010 Publishing Business Conference & Expo, featuring comments from conference chairs Chris Foster, President & COO, GIE Media; Samir Husni, aka "Mr. Magazine" and founder and director of the Magazine Innovation Center; and Clint Greenleaf, president and CEO, Greenleaf Book Group, as well as from other attendees.

For better or worse, Twitter has become part of our culture. While some people still may not see the value in engaging on the online social networking tool, many do. According to ComScore Media Metrix’s October figures, Twitter had more than 20 million unique visitors in the United States in September. Many businesses find Twitter useful for connecting with customers, and publishers are no exception.

One night recently, I woke suddenly, due to a horrifying dream about … do I dare admit it? … Twitter. The dream made no real sense; I was tweeting—or posting, for you non-Twitterers—quotes from various people in the book publishing industry, one quote after another, but I couldn’t post them fast enough. I have similar work/stress-related dreams quite frequently, but I was amazed that I had one about Twitter—tweeting is one of the simplest things I do. So why the tweet dreams?

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