Curious George

Children’s e-book reading is still in very early stages — but with parents increasingly handing iPads down to their kids, publishers see room for fast growth. Scholastic launched a children’s e-reading app, Storia, last month. Launching today is Ruckus Media Group’s new iPad app, Ruckus Reader. It offers books for 3- to 8-year-olds from brands like My Little Pony, Curious George and the Transformers, and reports back to parents on their kids’ reading skills. Ruckus Reader titles can be downloaded individually, and many are free. Or parents can buy access to the whole library for $24.99 for six months.