D. Michael Lindsay

“Consumer-Centric Publishing” was the theme for this year’s Evangelical Christian Publishers Association (ECPA) Publishing University, established to help member publishers deliver focused training from a Christian publishing perspective. ECPA chose this theme for the second annual event, held in Bloomingdale, Ill., outside of Chicago, to enhance the publishing professional’s understanding of their customers’ needs. ECPA divided the conference into six educational tracks—advanced management, editorial and content development, marketing and sales management, production and prepress management, information technologies and systems, and publishing 101. The conference featured four plenary sessions designed to help the nearly 400 attendees understand the Christian consumer, the markets in which they

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