Dan Kieran

Just as crowd-sourcing and crowd-funding has taken off in recent years, it was clear this model was seeping into many other areas of business. One small startup that latched onto the model was Unbound, a UK startup that worked out that if they made their authors rock stars, then the fans would follow and subsequently fund a new model for publishing which did not require the "hits" model followed by traditional publishers. This was more a virtuous cycle where fans would fund new books and authors could generate new fans.