David Gelernter

Microsoft rolls out the Zune to go up against the iPod in 2006. And then, three years later, a new Zune HD to vie with the iPod Touch.  The Zune gets more traction with late-night talk-show comedians than with consumers. Both the player and the brand are now dead. Burger King gives away a free AOL Music download with every Original Whopper. The download code is on the burger wrapper — try not to get grease on your screen! McDonald’s begins renting DVDs. Actually, this one wasn’t a total flop: Turns out people don’t want DVDs with their fries, but Redbox, which now has