Bob Sacks: President, Precision Media Group: Things good in publishing. David Granger has said that everything is possible. Let’s rethink everything that we assume. Role as publishers has not changed connect authors with advertisers. Need to completely understand your revenue and a lot of publishers don’t.
In print, you need to have a reason to be considered indispensable. The not so distant future is not so scary. If we expect consumers to pay we need to give them a reason to pay. Went through 4 stages of Internet, primitive joy, confusion, abject fear and recently, lucrative understanding.
David Granger
As you know, the Publishing Business Conference & Expo (PBC) and the Book Industry Guild annual Book Show both occured two weeks ago.
I attended the first day of the Publishing Business Conference and Expo held at the Marriott Marquis in New York City. This long running event (years ago known as Book Tech Expo), included a wide range of speakers covering the magazine and book publishing industry, around 40 exhibitors, and some 2,500 attendees according to the event organizer North American Publishing Company (NAPCO).
Book Business and Publishing Executive magazines, producers of the industry-leading Publishing Business Conference & Expo, have announced the editorial advisory board for their second-annual Publishing Business Virtual Conference, called "Digital Content Day @ Your Desk," on Sept. 16.
Check out the video highlights from the 2010 Publishing Business Conference & Expo, featuring comments from conference chairs Chris Foster, President & COO, GIE Media; Samir Husni, aka "Mr. Magazine" and founder and director of the Magazine Innovation Center; and Clint Greenleaf, president and CEO, Greenleaf Book Group, as well as from other attendees.