David Jacobs

Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.

The Association of Publishers for Special Sales (APSS) held its first annual Book Marketing Conference in Philadelphia last week for publishers looking to sell titles in traditional and non-traditional bookstores. To do that, many speakers emphasized, takes a great deal of creativity and plenty of branding.

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