David Renard, Senior Analyst and Partner, mediaIDEAS, moderator: problem is how to find what products you want, but don’t know a name, just a category. 27% of buyers who bought an ebook first went to a retail store to find the book they wanted. Discovery is not just about getting someone to look at a product, but [...]
David Renard, Senior Analyst and Partner, mediaIDEAS, moderator: publishers should be in the database marketing game. Matthew Cavner, VP Product & Business Development Vook: worked with Flurry when created 800 enhanced ebooks. Used a lot of audio and video. In ebook applications can’t track a lot of user data but you can in Apps. Track how much people [...]
David Renard, Senior Analyst and Partner, mediaIDEAS Moderator: John Loughlin, Executive VP & General Manager, Hearst Magazines: publishing industry today is chaotic. The magazine business today is the most exciting and energizing place in media. This is because they have the benefit of a very strong traditional business that underpins the entry into the digital world. Hearst [...]
David Renard, Partner, mediaIDEAS, moderator: most of the mindshare, not necessarily the market, is going to tablets. Everybody relying on a walled garden right now for selling ebooks and this makes publishers into technology companies.
Sriram Peruvemba, Chief Marketing Officer, E Ink Holdings: owned by a paper company! Over a billion dollars in revenue last year. In the case of textbooks believe that everything will go electronic. Find the biggest pull is in the developing countries that do not have the funds to build libraries. With third generation of e-ink achieved most of their goals and now working on color.
In just a few days, Google's iriver Story HD e-reader will go on sale. The industry impact should be substantial.
Professionals from all walks of the media industry—book and magazine publishers, analysts, tech company representatives—gathered in Tribeca in New York City for the inaugural mediaIDEAS Cabaret Meetup. Held this past Tuesday evening at the Macao Trading Co., the free event—sponsored by media research company mediaIDEAS and media partners Book Business and Publishing Executive magazines—brought together approximately 168 individuals who networked and discussed the present and future of the publishing industry.